By Sharon L. Baker, Karen L. Wallace
How can public libraries effectively meet the wishes in their consumers and their groups, and construct aid for his or her endeavors? targeting the center and soul of the library--its collection--the authors convey how confirmed advertising thoughts may be utilized to library assortment improvement in contemporary high-tech atmosphere. With examples and facts from greater than 2 hundred libraries of all sizes, the e-book gathers a long time of pertinent examine and a wealth of artistic principles and profitable strategies for public libraries. After a quick dialogue of the explanation for a advertising and marketing process, the booklet takes you thru each one step of a good advertising initiative: from industry study and making a grasp plan via assortment overview, choice, expenditures, entry, and promotional rules and practices. an outstanding idea-generator and how-to consultant for any library employees member, particularly these in administration positions, this is often additionally crucial examining for LIS scholars getting ready for careers in public libraries.
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Extra info for The Responsive Public Library: How to Develop and Market a Winning Collection, Second Edition
Fortunately, they now include an increasing number of materials that benefit all four learning preferences. For example, computers with Internet access; interactive databases, games, and other software; kits; puzzles; and toys may appeal to tactual and kinesthetic learners,4 whereas the library’s audiobooks (both tapes and CDs) may attract auditory learners and those with learning disabilities (Gorman 1997b). The Meriden (Connecticut) Public Library thoughtfully responded to learning style differences when it created a Learning Diversity Resource Center, which offers materials about learning disabilities as well as a significant collection of auditory, visual, and multimedia materials especially suitable for those with learning disabilities (Gorman 1997a).
See also Ballard (1986) for a review of studies connecting educational attainment and the use of books and libraries. 4. Faulkner (1998) elaborates on other benefits of including toys in children’s collections, and Poller (1988) explores (and supports) the value of public libraries offering both videogames and machines on which to play them. 5. Wurman’s (1989) Information Anxiety provides an excellent guide for exploring the psychological context of this problem. Those who wish to delve further into the topic may also find Onwuegbuzie and Jiao’s (1998) investigation of the relationship between learning style and library anxiety of interest.
Public Library Quarterly 8, nos. 1/2: 49–67. Logan, Rochelle. 2000. “Ready, Set, Plan! ” Public Libraries 39, no. 4 (July/August): 220–23. References 29 Louizides, Susan M. 1993. ” Master’s research paper, Kean College of New Jersey. ERIC ED355482. Lucas, Linda. 1982. ” Public Library Quarterly 3, no. 4 (Winter): 11–18. Lynch, Mary Jo. 1997. ” American Libraries 28, no. 10 (November): 64, 66. Madden, Michael. 1979a. ” American Libraries 10, no. 2 (February): 78–81. ——— . 1979b. ” Occasional Paper no.
The Responsive Public Library: How to Develop and Market a Winning Collection, Second Edition by Sharon L. Baker, Karen L. Wallace