By John Coupland
Social media. a technique or one other, all of us appear to be 'doing it'. nice. besides the fact that, doing what precisely? Are you getting the implications you are expecting? Do you could have an process that actually offers ROI? In our ever busy and noisy global, all of us desire readability. John Coupland has constructed 5 key ACCELerators™ so that you can fully grasp go back on funding. those are underpinned by means of what he refers to as tactical engagement innovations which permit you to mixture your social media together with your all-important off-line networking. No hype. a hundred% truth. learn this ebook, practice what John stocks with you, and you'll ACCELerate™ Your Social Media.
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Additional info for ACCELerate Your Social Media
50 5. ’ Your @networkerplus 5 Point ROI Estimator 1. Group generated income Number of members + = Your gross ROI = 2. Your gross ROI x Your Margin x = Your net ROI = 3. Your net ROI - (membership fees) - (subsistence/transport/socials) = Your real ROI = 4. Your real ROI + hours (includes networking & travel time) = Real ROI hourly rate = 5. Your real ROI hourly rate - Your usual net hourly rate = The difference On-line is definitely not forgotten So what the heck has all this got to do with social media marketing?
Nothing too creative about that right? Well what about vacant trade vehicles parked outside shops, their clients’ homes or at garages? Bearing in mind the British weather can be rather unpredictable, I used to insert the handwritten postcards into the free plastic gloves that may be found at garage forecourts to keep the ink smudge-free. I would then stick it ‘hand-up’ under a wiper. ’ It always invoked a laugh at the other end. Having ‘broken the ice’, more often than not, the tradesman would visit our next chapter meeting.
So that’s four hours each time you go. Factoring holidays, etc, you’d most likely attend 20 times a year. 50 an hour (Your real ROI). Of course, the above is hypothetical, so all you need to do is replace the figures and calculate what’s applicable to you. 50 an hour is a reasonable return. Could you be doing something else – even joining another networking group instead to realise better results? What about if you’re joining or presently a member of more than one group? Could you be better off putting your efforts into other activity?
ACCELerate Your Social Media by John Coupland